The purpose of straplines
Straplines, also known as taglines or a slogan, are used in order to leave a key message in the mind of the target audience but also to emphasise and re-enforce the brand identity. A good strapline should be memorable to its target and should be repeated to gain maximum effect.
Some examples of straplines include: Nike – just do it, Nokia – Connecting people and HSBC – The worlds local bank.
Examples of straplines from films
Reservoir Dogs: “Let’s go to work”
28 days later…: “His fear began when he woke up alone. His terror began when he realised he wasn't.”
London to Brighton: “Innocence has nowhere to hide.”
From Russia With Love: “The world's masters of murder pull out all the stops to destroy Agent 007.”
Some of our sample straplines
“There’s a thin line between love and hate”
“Watch your back…”
“You can run but you can’t hide…”
“They’re watching you.”
“Don’t let love lead to obsession”
Straplines, also known as taglines or a slogan, are used in order to leave a key message in the mind of the target audience but also to emphasise and re-enforce the brand identity. A good strapline should be memorable to its target and should be repeated to gain maximum effect.
Some examples of straplines include: Nike – just do it, Nokia – Connecting people and HSBC – The worlds local bank.
Examples of straplines from films
Reservoir Dogs: “Let’s go to work”
28 days later…: “His fear began when he woke up alone. His terror began when he realised he wasn't.”
London to Brighton: “Innocence has nowhere to hide.”
From Russia With Love: “The world's masters of murder pull out all the stops to destroy Agent 007.”
Some of our sample straplines
“There’s a thin line between love and hate”
“Watch your back…”
“You can run but you can’t hide…”
“They’re watching you.”
“Don’t let love lead to obsession”
"Obsession leads to possesion"
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